Ad-blocking, or How We Chose To Step Up and Fight The Advertisers
A long time ago during the time of the dot-com bubble, online advertising was beginning to grow. Many of these websites stated, and still state today. Advertising is necessary to help cover web-server costs. However an employee working at Tripod, by the name of Ethan Zuckerman created the first pop-up ad. This advertisement opened a pop-up window to grab the attention of someone who was visiting the website hosting the script. This grew into an out of control situation, where pop-up ads became viral. That is until browsers started including pop-up blockers, Opera being the first one to add it to their browser.
There was also another method of fighting against these advertisements, the hosts file. A hosts file is a way for your computer to associate IP addresses with domains. Host files like MVPS associated the domains with the address 127.0.0.1. This address is called the local-host, A.K.A your computer. When a domain is associated with that IP, the domain encounters a lookup error. Therefore, you won't be able to connect to that domain. MVPS is meant as way to combat online advertisements, that have started to become invasive.
There is another way that advertisers are being thwarted. That is ad-blocking browser extensions. These go by the names of, Adblock Plus, Adguard, and uBlock Origin. These extensions work by blocking connections to these domains, and also hiding the advertisements by using CSS (Cascading Style Sheets). Many websites started implementing ad-blocker, blockers. These came in the form of warnings, stating to disable your ad-blocker to continue viewing this website. This was thwarted by anti-ad-blocker, blocker scripts. This allowed users to keep viewing a website without anymore fuss.
The reason users are doing this involves sending a message. That users demand to be treated well, to not be tracked over multiple websites. That is right, we demand that advertisers change their behavior. We won't stop until they do. DuckDuckGo has proven, that you can have advertisements that don't track you. Advertisers should start looking at this example, and put it into practice themselves. This was Ad-blocking, or how we chose to step up and fight the advertisers.
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